Top Five Branding Mistakes – small businesses make

TOP FIVE BRANDING MISTAKES – small businesses make

5-branding-mistakes-post-bannerI recently ran across a Google hangout with Julie Cottineau, Owner and CEO of “Brand Twist” and Terry Byford, a Director on the Getty Images Legal team. Together they candidly discuss the Top 5 branding mistakes small businesses make.

Being a graphic designer, I am ubber excited that they included the visual strategy of a brand!What stood out to me is that “People Do Notice” when a brand doesn’t use professional imagery.

“But of course I’m going to say something, I am a designer. It’s my job.”

Design and professional photos are an investment! And so is a good designer! It isn’t just the pretty pictures………
It is an investment in the knowledge of the graphic designer, from font & color choices to visual images, layouts and printing specs.  But ALWAYS check the spelling!! (Grin)

Good designers walk the journey with you, get as excited as you do and celebrate as you launch your new brand identity.
And THAT is a choice!

So now let’s find out what the team had to say……..TOP FIVE BRANDING MISTAKES!!

And in closing I found this great quote for you to ponder:

“If a brand genuinely wants to make a social contribution, it should start with
who they are, not what they do. For only when a brand has defined itself and its
core values can it identify causes or social responsibility initiatives
that are in 
alignment with its authentic brand story.”
Simon Mainwarning

Would love to hear what you have to say! Feel free to add comments!

 

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