Branding’s Hat Trick



Every small business has a brand!
Would you like to control how the world sees yours?

Brands occupy every corner of our lives and affect almost every decision we make each day. Branding is every bit as important to small business as it is to big companies. While the brand is the foundation of any business, creating or refreshing one can be scary and exhilarating at the same time. It is presenting to the world who you are; creating a great experience and wrapping it up in a nice package.

But what does this all mean?

A brand is an organization with a service or product…with a personality! How it thinks, how it feels and acts. The quality of the product and the customer service it provides. The core concept behind having a brand is that everything a company does, everything that it owns and everything it produces should reflect the values and aims of the business as a whole.

Brand identity is based around the visual devices used throughout your company and different mediums to keep the identity coherent. Your colors, logo, fonts and layouts all speak to the personality of the company. They should have a set of branding guidelines that are adhered to ensure that the company as a whole is recognizable. Some of these devices include: Logo, stationary, marketing collateral, signage and apparel… Anything visual that represents the business.

Brand experience is the emotional connection that your clients have with you. How do they see you and what feeling did they get when they used your service or product? And what is the truth in any kind of relationship; how did they feel when they walked away from the experience. Most important, what do they say about you?

Now that we have gotten through the basic technical stuff..

Your company’s branding are these three things working together effectively….
They are your hat tricks!

What is your story?

And it begins with the ‘Age Ole’ question of…WHY?
And to build your story these are some question to ponder.

  • Why are you in it?
  • Why does your company exist?
  • What is the story of how you got there?
  • What is your purpose when it comes to serve your clients?

Brand Identity…what does it all look like?

We all want to believe the saying ” Don’t judge a book by its cover” but the truth is…we all do it!

If you saw someone in a suit & tie vs. another in jeans & t-shirt, you would have a different perception of who they are.
If you saw a person driving an Audi vs. and Honda Civic, you would have a different perception.

The value and investment you put into your visual elements shout out who you are and should complement your story and strategy.

  • If you are a luxie brand, then you design should say that.
  • If you are full of whimsy, then your design should say that.
  • If your company is aggressive and formal, then the design should say that.

So… value the visual and don’t let your brand identity fall into the hands of a friend’s uncle who happens to have a son that knows Photoshop…

Create the brand experience!

You’ve built the story behind your brand…WHOA HEY! Now it is time for the journey. While the first few miles can be very scary, it can also be exhilarating as you SHOUT to the world, what you are so ridiculously passionate about! This…is where you make the connections with your audience and show them…how amazing you are.

This is where you develop a strategy, develop true relationships and deliver on your brand promises.

It is Nakano Design’s purpose and passion to provide creative leadership to make this journey easier for you. We are in it with you. Let us sit down with a tasty cup of coffee, share our stories and come up with a plan to create some awesome…for you…Truly!

Sound like a match?

Contact us anytime at or give us a shout at 816-355-0101 and ask for Valeire.

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