Value of Graphic Design


If you take a look around, graphic design is everywhere. It plays a big role in our lives. From the products that we use, to the things that we read and now days to the websites we visit. We use brands to shout to the world who we are. Design  influences the purchases that we make.

Design is an investment in innovative thinking, positioning, branding and communication that creates value for businesses in terms of competitive advantage. In order for a new or existing business to grow, all aspect of a company’s visual communication must be consistent and targeted to appeal to potential customers. A consistent brand identity invokes consumer trust and loyalty.

Many assumptions are made about a business just by looking at their logo, website or other marketing pieces. It only takes seconds for a consumer to make a decision whether the businesses they engage will meet their expectations. In this light, good design is not just the difference between engaging and boring, but also the difference between customers choosing you or choosing your competition.

Graphic Designs adds value faster than it adds costs!

  • For every $100 a design alert business spends on design, turnover increases by $225.
  • Businesses that add value through design see a greater impact on business performance than the rest.
  • Businesses who see design as integral don’t need to compete on price as much as others.

Our aim is to help our clients achieve their goal by figuring out with them what is it that they want to say and offering up the best solutions of how to do it. Graphic design isn’t an expense, it is an investment and it has long been proven that businesses that invest wisely in their future are best positioned to succeed. You only get one chance to make a first impression.

Valerie Stevenson-Alkire 

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